Why adult coloring books are good for you

By Kelly Fitzpatrick, Daily Burn (CNN) January 6, 2016

Coloring books are no longer just for the kids. In fact, adult coloring books are all the rage right now. And while researchers and art therapists alike have touted the calming benefits for over a decade, it’s childhood favorite Crayola that’s gotten adult coloring books some serious grown-up attention.

Click HERE to read the whole story at CNN.com

Pedi-Stat Uses CPR Magnets to Reinforce Message: Both to Customers and South Florida Hospitals

Pedi-Stat, Inc., a South Florida pediatric home medical equipment provider, was hoping to find a product that both educated their customers as well as reinforced the Pedi-Stat brand to the communities they serve. “We found it with Safety Magnets,” notes Alison Garfinkel, Director of Clinical Services at Pedi-Stat.

We ordered infant CPR magnets [with our logo imprinted on them] and give them out with our patient equipment setups of enteral pumps, apnea monitors, and other medical devices. We love the quick reference it provides our families to use in the event of an emergency. Many of our families are Spanish speakers, so we have found it very valuable to offer this item in Spanish. In an emergency, you want the most easily accessible information.

Ms. Garfinkel says she hears first hand from parents about the goodwill, this simple yet effective marketing tool is providing.

For us, these Safety Magnets are one of the few promotional products that serve to both educate and promote our brand. Two birds with one stone!!

Ms. Garfinkel comments further that

Hospitals in South Florida also love this item, so we have given them to the NICU departments to distribute. This helps us with marketing, as it gets our name into the hospital specifically in the units that might benefit from our services.

Lesson learned: In this age of online marketing bombardment, sometimes going back to basics with a simple and affordable proven marketing approach is the way to go to reach your customers and build your brand.

New CPR Guidelines – What you need to know

Frequently asked questions about new CPR guidelines

What are the 2015 CPR recommendations for bystanders?
Bystanders should first call 911. Untrained bystanders should perform Hands-Only — or compression-only — CPR, which remains an effective tool in saving lives from cardiac arrest. However, the new guidelines recommend that if a bystander is trained in CPR and can perform breaths, he or she should add breaths in a cycle of 30 compressions and two breaths.

What other key updates have been made to the 2015 CPR and emergency cardiovascular care guidelines?
The chest compression rate and depth have been updated. In adult victims of cardiac arrest, it is reasonable for rescuers to perform chest compressions at a rate of 100 to 120 compressions per minute to a depth of at least 2 inches for an average adult, while avoiding excessive chest compression depths of greater than 2.4 inches.

There is also now an emphasis on the use of mobile technologies by bystanders to aid in calling 911 sooner and receiving dispatch-assisted CPR instructions. Mobile technology and social media applications that notify rescuers of a nearby cardiac arrest may increase the rate of bystander-initiated CPR. Bystanders should use mobile phones to immediately call 911, placing the phones on speaker so the dispatcher can help bystanders check for breathing, get the precise location and provide instructions for performing CPR.

What are the key recommendations for children?
For infants and children, the guidelines reaffirm the C-A-B (compressions, airway, breathing) sequence and that compressions and ventilation are needed for pediatric cardiac arrest. Compressions should be done at a rate of 100 to 120 compressions per minute at a depth of about 1.5 inches for infants, about 2 inches for children and at least 2 inches but no greater than 2.4 inches for adolescents.

If rescuers are unwilling or unable to deliver breaths, they should perform compression-only CPR.

See our catalog of CPR Posters – updated with the new American Heart Association (AHA) CPR guidelines.

Retrieved from: http://blog.heart.org/frequently-asked-questions-about-new-cpr-guidelines

Clearing up the Emergency Room vs. Urgent Care Confusion

By: Pete Weisberg, CEO Safety Magnets Plus

With the cost of emergency room care skyrocketing, urgent care facilities are stepping up to become a better way of handling medical emergencies after hours.

Urgent care facilities are filling a crucial role in the healthcare system that has not been met by hospital emergency rooms with their crowded conditions and extremely high costs”, notes Andy Fine, MD, a doctor of internal medicine as well as a primary care physician in Littleton, Colorado. Many people have the idea that after-hours urgent care is primary for parents with small children, but this is not the case. Patients of all ages and all physical conditions sometimes need urgent care.

Recently, there’s been an explosion in interest from urgent care centers wanting to distinguish their services from that of emergency rooms. Peter Weisberg, Owner and President of Safety Magnets Plus has seen three urgent care centers alone in the last month use their Urgent Care versus Emergency Room Safety Magnets to better explain the differences.

We have urgent care centers tell us all the time that they have patients coming into their offices with acute conditions like compound fractures or difficulty breathing – patients that need to go to the ER but just assume their local neighborhood urgent care center will take care of them. Then we have hospital ERs tell us that patients are spending hours waiting for very routine service.

Seniors especially are increasingly getting confused with where to go. Valley Medical wanted an easy way to let their patients know when their urgent care services would apply. Using a handy refrigerator magnet with Valley Medical’s imprint was a great way for them to be reminded of the benefits of each. –Jan Somers, Eldercare Consultant/Geriatric Care Manager and Board Certified Diplomate in Clinical Social Work, used the ER vs. Urgent Care Safety Magnet for Valley Medical Urgent Care.

In California especially, ER waits can be four hours or longer and cost more than 10 times what they same service could be at an urgent care center. says Jackie Morgan with the St. Mary Foundation. St. Mary is using Safety Magnets to let their community know the differences. Feedback has been tremendous – by laying out the differences in care that each service provides, it generates a lot of goodwill in the community.

Safety Magnets Plus provides branded life-saving safety and health related information on a variety of topics for urgent care centers, hospitals, schools, or any business or organization wishing to promote goodwill in their community. Popular topics include CPR, warning signs of stroke, diabetic care, and hundreds of others. Common formats include magnets, posters, and other printed material. Use Safety Magnets and Posters to inform, educate and warn.